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1

CDK Digital Marketing: Addressing Channel Conflict with Data Analytics

Zettelmeyer, Florian, Merkley, Greg

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 326 KB

english, 2017

2

Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noël Kapferer, Michael Keane, John Roberts, Jan-Benedict E. M. Steenkamp, Florian Zettelmeyer

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 112 KB

english, 1999

3

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Gordon, Brett R., Zettelmeyer, Florian, Bhargava, Neha, Chapsky, Dan

Journal:

Marketing Science

Year:

2019

Language:

english

File:

PDF, 2.65 MB

english, 2019

4

The Role of the IMF in Future Sovereign Debt Restructurings

Baird, Douglas G., Bollen, Nicole, Buchheit, Lee C., Gulati, G. Mitu, Krueger, Anne O., Baldursson, Fridrik Mar, Rasmussen, Robert K., Skeel, David A., Storchak, Sergei, Zettelmeyer, Jeromin

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 231 KB

english, 2013

5

What makes growth sustained?

Andrew Berg, Jonathan D. Ostry, Jeromin Zettelmeyer

Journal:

Journal of Development Economics

Year:

2012

Language:

english

File:

PDF, 569 KB

english, 2012

6

Are Consumers Myopic? Evidence from New and Used Car Purchases

Busse, Meghan R, Knittel, Christopher R, Zettelmeyer, Florian

Journal:

American Economic Review

Year:

2013

Language:

english

File:

PDF, 798 KB

english, 2013

7

Comparative Advertising and In-Store Displays

Shaffer, Greg, Zettelmeyer, Florian

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 210 KB

english, 2009

8

Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels

Florian Zettelmeyer

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 4.13 MB

english, 2000

9

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Busse, Meghan R., Simester, Duncan I., Zettelmeyer, Florian

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 305 KB

english, 2010

10

How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data

Zettelmeyer, Florian, Morton, Fiona Scott, Silva-Risso, Jorge

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 100 KB

english, 2006

11

Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels

Zettelmeyer, Florian

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 159 KB

english, 2000

12

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Valenzuela, Ana, Dhar, Ravi, Zettelmeyer, Florian

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.21 MB

english, 2009

13

Information Disclosure as a Matching Mechanism: Theory and Evidence from a Field Experiment †

Tadelis, Steven, Zettelmeyer, Florian

Journal:

American Economic Review

Year:

2015

Language:

english

File:

PDF, 494 KB

english, 2015

14

How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data

Florian Zettelmeyer, Fiona Scott Morton and Jorge Silva-Risso

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 2.31 MB

english, 2006

15

Are Consumers Myopic? Evidence from New and Used Car Purchases

Meghan R. Busse, Christopher R. Knittel and Florian Zettelmeyer

Journal:

American Economic Review

Year:

2013

Language:

english

File:

PDF, 3.91 MB

english, 2013

16

Internet Car Retailing

Fiona Scott Morton, Florian Zettelmeyer, Jorge Silva-Risso

Journal:

The Journal of Industrial Economics

Year:

2001

Language:

english

File:

PDF, 164 KB

english, 2001

17

The Greek debt restructuring: an autopsy

Zettelmeyer, Jeromin, Trebesch, Christoph, Gulati, Mitu

Journal:

Economic Policy

Year:

2013

Language:

english

File:

PDF, 1.43 MB

english, 2013

18

Advertising in a Distribution Channel

Shaffer, Greg, Zettelmeyer, Florian

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 190 KB

english, 2004

19

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Ana Valenzuela, Ravi Dhar and Florian Zettelmeyer

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.04 MB

english, 2009

20

Advertising in a Distribution Channel

Greg Shaffer and Florian Zettelmeyer

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.05 MB

english, 2004

21

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes *

Busse, Meghan R., Israeli, Ayelet, Zettelmeyer, Florian

Journal:

Journal of Marketing Research

Year:

2016

Language:

english

File:

PDF, 1.63 MB

english, 2016

22

When Good News about Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits

Greg Shaffer and Florian Zettelmeyer

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 961 KB

english, 2002

23

When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits

Shaffer, Greg, Zettelmeyer, Florian

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 739 KB

english, 2002

24

Managing Deep Debt Crises in the Euro Area: Towards a Feasible Regime

Zettelmeyer, Jeromin

Journal:

Year:

2018

Language:

english

File:

PDF, 531 KB

english, 2018

25

Haircuts: Estimating investor losses in sovereign debt restructurings, 1998–2005

Federico Sturzenegger, Jeromin Zettelmeyer

Journal:

Journal of International Money and Finance

Year:

2008

Language:

english

File:

PDF, 310 KB

english, 2008

26

Risk analysis and risk adapted on-site monitoring in noncommercial clinical trials

Brosteanu, O., Houben, P., Ihrig, K., Ohmann, C., Paulus, U., Pfistner, B., Schwarz, G., Strenge-Hesse, A., Zettelmeyer, U.

Journal:

Clinical Trials

Year:

2009

Language:

english

File:

PDF, 134 KB

english, 2009

27

$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions

Meghan Busse, Jorge Silva-Risso and Florian Zettelmeyer

Journal:

American Economic Review

Year:

2006

Language:

english

File:

PDF, 2.70 MB

english, 2006

28

Financial integration and growth — Why is Emerging Europe different?

Friedrich, Christian, Schnabel, Isabel, Zettelmeyer, Jeromin

Journal:

Journal of International Economics

Year:

2013

Language:

english

File:

PDF, 357 KB

english, 2013

29

The Role of Inference in Context Effects: Inferring What You Want from What Is Available

Prelec, Drazen, Wernerfelt, Birger, Zettelmeyer, Florian

Journal:

Journal of Consumer Research

Year:

1997

Language:

english

File:

PDF, 217 KB

english, 1997

30

Testing Alternative Models Of New Product Diffusion

Zettelmeyer, Florian, Stoneman, Paul

Journal:

Economics of Innovation and New Technology

Year:

1993

Language:

english

File:

PDF, 1.38 MB

english, 1993

31

Making a voluntary Greek debt exchange work

Gulati, M., Zettelmeyer, J.

Journal:

Capital Markets Law Journal

Year:

2012

Language:

english

File:

PDF, 202 KB

english, 2012

32

Competitiveness in Transition Economies: What Scope for Real Appreciation?

Kornélia Krajnyák and Jeromin Zettelmeyer

Journal:

IMF Economic Review

Year:

1998

Language:

english

File:

PDF, 1.27 MB

english, 1998

33

Wege zur Finanzierung der öffentlichen Infrastruktur

Fratzscher, Marcel, Mühlenkamp, Holger, Lindner, Fabian, Rietzler, Katja, Landsberg, Gerd, Alm, Bastian, Zettelmeyer, Jeromin

Journal:

Wirtschaftsdienst

Year:

2015

Language:

german

File:

PDF, 397 KB

german, 2015

34

HEC Choice Symposium || Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noël Kapferer, Michael Keane, John Roberts, Jan-Benedict E. M. Steenkamp and Florian Zettelmeyer

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 1.60 MB

english, 1999

35

The Problem that Wasn’t: Coordination Failures in Sovereign Debt Restructurings

Bi, Ran, Chamon, Marcos, Zettelmeyer, Jeromin

Journal:

IMF Economic Review

Year:

2016

Language:

english

File:

PDF, 507 KB

english, 2016

36

$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions

Busse, Meghan, Silva-Risso, Jorge, Zettelmeyer, Florian

Journal:

American Economic Review

Year:

2006

Language:

english

File:

PDF, 117 KB

english, 2006

37

Understanding the Crisis in Emerging Europe

Berglöf, Erik, Korniyenko, Yevgeniya, Zettelmeyer, Jeromin, Plekhanov, Alexander

Journal:

SSRN Electronic Journal

Year:

2009

Language:

english

File:

PDF, 241 KB

english, 2009

38

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Gordon, Brett R., Zettelmeyer, Florian, Bhargava, Neha, Chapsky, Dan

Journal:

Marketing Science

Year:

2019

File:

PDF, 2.65 MB

2019

39

How to Restructure Sovereign Debt: Lessons from Four Decades

Buchheit, Lee C., Chabert, Guillaume, DeLong, Chanda, Zettelmeyer, Jeromin

Journal:

SSRN Electronic Journal

Year:

2019

Language:

english

File:

PDF, 453 KB

english, 2019

40

If Boilerplate Could Talk: The Work of Standard Terms in Sovereign Bond Contracts

Gelpern, Anna, Gulati, Mitu, Zettelmeyer, Jeromin

Journal:

Law & Social Inquiry

Year:

2019

Language:

english

File:

PDF, 432 KB

english, 2019

41

The IMF's approach to stabilization in the Baltics, Russia and the other former Soviet Union countries

Daniel Citrin, Jonathan Anderson, Jeromin Zettelmeyer

Journal:

MOCT-MOST: Economic Policy in Transitional Economies

Year:

1995

Language:

english

File:

PDF, 1005 KB

english, 1995

42

What matters in a price negotiation: Evidence from the U.S. auto retailing industry

Fiona Scott Morton, Jorge Silva-Risso, Florian Zettelmeyer

Journal:

Quantitative Marketing and Economics

Year:

2011

Language:

english

File:

PDF, 446 KB

english, 2011

43

Can Official Crisis Lending be Counterproductive in the Short Run?

Journal:

Year:

2000

Language:

english

File:

PDF, 273 KB

english, 2000

44

International bailouts, moral hazard and conditionality

Olivier Jeanne, Jeromin Zettelmeyer

Journal:

Economic Policy

Year:

2001

Language:

english

File:

PDF, 490 KB

english, 2001

45

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Fiona Scott Morton, Florian Zettelmeyer

Journal:

Review of Industrial Organization

Year:

2004

Language:

english

File:

PDF, 188 KB

english, 2004

46

Mechanische Druckbestimmungen mit Turbopumpen

Dr.-Ing. P. Reimer, Dr. F. J. Schittko, Dipl.- Ing. J. Vorzepf, Dipl.- Ing. Th. Zettelmeyer

Journal:

Vakuum in Forschung und Praxis

Year:

1997

Language:

german

File:

PDF, 511 KB

german, 1997

47

CREDITORS‘ LOSSES VERSUS DEBT RELIEF: RESULTS FROM A DECADE OF SOVEREIGN DEBT CRISES

Federico Sturzenegger, Jeromin Zettelmeyer

Journal:

Journal of the European Economic Association

Year:

2007

Language:

english

File:

PDF, 70 KB

english, 2007

48

What Moves Capital to Transition Economies?

Pietro Garibaldi, Nada Mora, Ratna Sahay and Jeromin Zettelmeyer

Journal:

IMF Economic Review

Year:

2001

Language:

english

File:

PDF, 4.45 MB

english, 2001

49

The impact of monetary policy on the exchange rate: evidence from three small open economies

Jeromin Zettelmeyer

Journal:

Journal of Monetary Economics

Year:

2004

Language:

english

File:

PDF, 267 KB

english, 2004

50

Exchange Rate Policies, Prices and Supply-Side Response: A Study of Transitional Economies: Edited by Christos Papazoglou and Eric J. Pentecost. Palgrave, St. Martin's Press, New York, 2001. xii+201 pp., index, $69.95

Jeromin Zettelmeyer

Journal:

Journal of Comparative Economics

Year:

2003

Language:

english

File:

PDF, 43 KB

english, 2003